Our Mission

New American Dream helps Americans consume responsibly to protect the environment, enhance quality of life, and promote social justice. More...
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Sponsor an RPN Membership

Green Your Corner of the World

Sponsor an RPN membership for your school, church, or local government. 

Whether you are a parent concerned about the cleaning products used in your child’s school, or a resident of a town that has a large fleet of automobiles, RPN can help with green purchasing information.

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Upcycled Decoration Contest

Help us spread the word that it's possible to have a fun-filled low-waste holiday. Participate in the 2009 New Dream Upcycled Holiday Decoration Contest. Submit your holiday craft projects to New Dream's Upcycled Decoration Contest for a chance to make it a triple-win: those selected for the grand prize will receive a Nubius Organics Kleen Kanteen reusable water bottle.

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Energy-Saving Tips for Winter

Whether the outlook is for a cold winter or a tough economic forecast, it's a good idea to look for ways to conserve energy around your home. Follow these tips that can save money and carbon while keeping your family warm and toasty. Many households could save 20-30 percent on their household energy bills by implementing energy efficiency improvements.

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Global Growth, American Thrift

The New York Times feature Saving the World, Without U.S. Consumers discussed finding a new, post-consumer direction for the American economy. New Dream board member Dr. Juliet Schor contributed one segment, “Global Growth, American Thrift," which appears in our blog.

She advocates "spending on climate work and conservation, not walk-in closets." 

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Plan Your Alternative Gift Fair

It's not too early to begin planning for a simple, low-stress holiday. Want to make sure you don't get caught up in the rat race this year? See our free Alternative Gift Fair guide for step-by-step instructions, or browse the section in the Simplify the Holidays part of our site.

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Our Programs

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Green Your Business, Green the Market

RPNThe Responsible Purchasing Network connects purchasers with the best practices, policies, and environmentally-preferable products. ; More...

Give and Receive from the Heart

Alternative Gift RegistryThe Alternative Gift Registry lets you celebrate occasions and your values. List non-material, homemade, second-hand, and environmentally-preferable gifts all in one place.   More...

Buy Less, Buy Smarter

Conscious Consumer MarketplaceThe Conscious Consumer Marketplace gives you the lowdown on green product categories, companies, and tips for keeping costs low by not buying at all.  More...

Dreaming the Dream

New DreamHelp us envision what the New American Dream will look like. More...