Turn the Tide—What the Numbers Mean

Our Turn the Tide program allows you to take action and measure the positive impact you can have on the world environment. Our action calculators enable you to see how much of the following six scarce resources you can save through simple changes. But sometimes it's hard to imagine what exactly it is your helping to save, so we put together this short guide to give you an idea...Cliamte Change

Climate

Having trouble picturing a hundred million pounds of carbon dioxide? Of course you are. After all, the king of the greenhouse gases is invisible. So consider this — cutting our CO2 emissions by a collective one hundred million pounds per year is the equivalent of taking more than 9,000 cars off the road!

WaterWater

Having trouble picturing the more than a billion gallons of water that Tide Turners have saved? Well then consider the following...

GrainGrain

The amount of grain we'd save if we each inspire eight friends to match our action on Step #2 is more than 20 million pounds per year.

FisheriesFisheries

Imported shrimp are one of the most popular foods in the US, but for every pound of shrimp caught, over five pounds of marine life is killed—this is know as by-catch. Having trouble picturing 20,000 pounds of by-catch?

ToxinsToxins

Pesticides may be a commonplace item in many homes, but do you really know what affect they have on the world around you when you use them?

TreesForests

Having trouble picturing a couple hundred trees? OK, maybe not. This one's a bit easier to visualize than the others. But consider this – over 100 million trees worth of junk mail is crammed into American mail boxes each year. That's the equivalent of clearcutting the entire Rocky Mountain National Park every four months!

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