Search for "Marketing"
New Dream Honored with Social Marketing Award
Blog | July 19, 2018
In June 2018, New Dream won an award from the social marketing community for research on holiday waste reduction conducted by New Dream's Behavior and Social Change Fellow Kelley Dennings.
Marketing CPG: Life, Liberty and the Pursuit of Happiness
Blog | by Emily Canan | May 2, 2016
The Center for the New American Dream believes that the American Dream is re-emphasizing its focus to “more of what really matters, such as creating a meaningful life, contributing to community and society, valuing nature, and spending time with family and friends.”
Publisher's Weekly: Consumer Groups Say 'NYT' Kids Supplement Should Be Ad-Free
Blog | by Sara Guaglione | December 28, 2017
A coalition of 10 consumer groups . . . sent a letter last week to the Times criticizing the newspaper for targeting kids with marketing.
GUIDE: Kids Unbranded: Tips for Parenting in a Commercial Culture
Resources | by New Dream | October 21, 2015
Our updated guide provides insight into the excessive advertising that children face today, as well as practical tools to help parents and caregivers push back.
BROCHURE: Minimizing the Impact of Childhood Media Use
Resources | by New Dream | April 14, 2017
In partnership with Psychologists for Social Responsibility, New Dream offers practical resources for distribution at parent gatherings, school events, and other venues.
ACTION KIT: Schools Unbranded – simple steps to understanding and pushing back against rampant in-school commercialism
Resources | by New Dream | April 14, 2017
This helpful guide offers simple steps to understanding and pushing back against rampant in-school commercialism.
Partner Update: Campaign for a Commercial-Free Childhood Adopts New Dream’s Kids & Commercialism and Kids Unbranded Programs and Assets
Blog | February 19, 2020
Our longtime partner, Campaign for a Commercial-Free Childhood (CCFC), has officially adopted New Dream’s work in this area. CCFC is committed to helping children thrive in an increasingly commercialized, screen-obsessed culture, and is the only organization dedicated to ending marketing to children.
How the Pandemic Helped Me Rediscover Local Markets
Blog | by Kelley Dennings | June 9, 2020
Kelley Dennings shares how the challenges of grocery shopping during a pandemic reconnected her to local markets, and prompted an innovative yet old-fashioned approach to finding toilet paper.
Kids & Commercialism
Campaigns | May 31, 2017
TIPS: 15 Tips for Commercial-Free, Fun-Filled Family Holidays
Resources | November 1, 2017
If you want to make this year’s holidays more meaningful, memorable, and rejuvenating for your family, these 15 tips will help you opt out of the commercial hype and create a truly special celebration for your kids.
About Us
About Us | February 28, 2018
Consumerism
Topics | June 26, 2017
Resources
Resources Landing Page | February 28, 2018
POLL: Kids and Commercialism Poll 2002
Resources | by New Dream | December 13, 2002
This summary highlights the major findings of a nationally representative telephone study conducted among 750 American teens ages 12 to 17. The “Youth and Advertising” poll was conducted by Widmeyer Communications for the Center a New American Dream in 2002.
Videos
Lists | May 31, 2017