"Try to imagine a world with three Americas. Three giant economic powerhouses, with citizens who buy, sell and consume, all in pursuit of their versions of the American Dream. Difficult to envision? But that’s where economists say we’re heading."
—Chandran Nair, author of Consumptionomics: Asia’s Role in Reshaping Capitalism and Saving the Planet
In Consumptionomics, author Chandran Nair argues that economic policy needs to be realigned to avoid catastrophic outcomes arising from the relentless promotion of consumption-led growth. He challenges the Western paradigm of consumption and growth to warn against such a business approach in emerging markets, particularly in Asia.
Read Nair's June 2011 op-ed in the New York Times.