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Our Mission

New Dream empowers individuals, communities, and organizations to transform the ways they consume to improve well-being for people and the planet.

  • We work with individuals and communities to counter the commercialization of our culture, support community engagement, and conserve natural resources. 
  • We seek to change social norms around consumption and consumerism and to support the movement of individuals and communities pursuing lifestyle change and community action.
  • New Dream’s overall goal is to change behavior, attitudes, and social norms to reduce consumption, build community, and improve quality of life.

We envision a society that pursues not just “more,” but more of what matters—and less of what doesn’t.


History

With its founding in 1997, the Center for a New American Dream sparked a new and unprecedented national conversation on materialism, living in balance, and the hidden costs of a high-consumption society. The organization’s focus on the intersections between consumption, environmental degradation, and quality of life have made it truly unique among environmental and social justice organizations.

In 2017, the Center for a New American Dream underwent a strategic restructuring and name change in order to streamline programs and better respond to the needs of a growing audience. It is now known simply as New Dream and is currently a Joint Plan of Work Partner of Virginia Organizing, a tax-exempt organization that accepts contributions on behalf of New Dream.

While American-style consumerism and the drive to achieve the “American Dream” are largely to blame for normalizing high-consumption lifestyles, our name update reflects the need to help individuals and communities around the world reduce consumerism and materialism.


Advisory Council

Matt Stinchcomb, Chair  Co-founder, Etsy; Executive Director, Good Work Institute

Jason Greenwald, Vice-Chair  Strategic Communications Adviser

Tracy Bowen  Former Executive Director, Center for a New American Dream

Christine Carter  Sociologist and Senior Fellow, UC Berkeley’s Greater Good Science Center; Author, The Sweet Spot: How to Find Your Groove at Home and Work (2015) and Raising Happiness: 10 Simple Steps for More Joyful Kids and Happier Parents (2011).

Caitlin Frauton  Founder, DIY Wedding Mentor

Bea Johnson  Lifestyle Expert and Speaker; Author, Zero Waste Home: The Ultimate Guide to Simplifying Your Life by Reducing Your Waste

Randi Mail  Environmental Professional, Strategic Planner, Writer and Speaker; Recycling Director, Cambridge, MA (2002–16)

Jeanne Nakamura  Associate Professor of Psychology and Co-founder, Quality of Life Research Center, Claremont Graduate University; Co-editor, Applied Positive Psychology

Michael Silberman  Campaign Strategist; Global Director, Mobilisation Lab; Adjunct Faculty, George Washington University

Mark Valentine  Strategy and Management Expert for Nonprofit Organizations; Founder, ReFrame It Consulting

Jeff Yeager  Author, The Ultimate Cheapskate book series

Emeritus Advisory Council

Liz Barratt-Brown  Senior Adviser, Natural Resources Defense Council

Robert Engelman  Senior Fellow, Worldwatch Institute

Tim Kasser  Professor of Psychology, Knox College; Author, The High Price of Materialism

Holly Minch  Communications and Strategy Expert; Founder, LightBox Collaborative

Wendy Philleo  Former Executive Director, Center for a New American Dream; former Board Member, Center for a New American Dream

Vicki Robin  Co-founder, Center for a New American Dream; Author, Your Money or Your Life: Transforming Your Relationship With Money and Achieving Financial Independence

Juliet Schor  Co-founder, Center for a New American Dream; Professor of Sociology, Boston College

Gus Speth  Co-founder, Natural Resources Defense Council; Professor of Law, Vermont Law School; Author, America the Possible: Manifesto for a New Economy

Betsy Taylor  Former Executive Director, Center for a New American Dream; Strategic & Philanthropic Consultant; Founder, Breakthrough Strategies & Solutions

(Organizations listed for identification purposes only)


What people have said about New Dream

Robert Reich, former U.S. Secretary of Labor: “[A] a bold and gutsy group. Through a combination of public outreach and well-targeted advocacy, [New Dream] is forging the way toward a more equitable and sustainable future.”

Danny Glover, actor: “[New Dream] helps Americans understand that the current model of overconsuming not only affects our quality of life and the environment, but is also an issue of social and economic justice. I strongly support this very valuable work.”

Bill Bradley, former U.S. Senator: “[New Dream] shows the connection between protecting our environment and achieving social justice. Both are essential for the shrinking world of the 21st Century and both will be enhanced by the work of [New Dream].”

Meryl Streep, actor “[A]n environmental group with vision, common sense, and best of all, a sense of humor. By challenging and inspiring people across the country to make simple but extremely important changes in their consumer behavior, [New Dream] is helping to restore balance to both the planet and our lives.”

Barbara Kingsolver, author: “I believe with all my heart there is still time, and still hope, for Americans to reorder our lives around the ideals of kindness, community, and a sustainable life on our wondrous planet. [New Dream] offers a doorway through which any of us may enter, today, and live that better life.”

Rep. Nydia M. Velazquez, Congresswoman, NY 12th District: “[O]ne of the few groups that truly understands the links between improving quality of life, protecting the environment and promoting social justice. Keep up the great work.”

Julian Bond, Chairman, NAACP National Board of Directors: “[New Dream] is helping our common dreams come true—the dream we won’t mindlessly consume all that is best about our world.”

Ed Begley Jr., actor: “[New Dream] is the perfect immunization against the ‘affluenza’ that is afflicting us all. An antidote to the orgy of consumerism that escalates unabated, year after year. They can help us find a way to live simply, so that others may simply live.”

Bill McKibben, author and founder, 350.org: "[New Dream] has hit on just the right mission and just the right tone: we can live happier lives, and when we do our communities, human and natural, will prosper as a result. If there's any more essential work underway, I don't know of it."

More Fun, Less Stuff... More Joy, Less Stress... More Love, Less Waste

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