According to Australian social entrepreneur Paul Gilding, author of The Great Disruption: Why the Climate Crisis Will Bring On the End of Shopping and the Birth of a New World, the consumer-driven growth model is broken and we have to move to a more happiness-driven growth model, based on people working less and owning less.
The Great Disruption offers a stark and unflinching look at the challenge humanity faces—yet also a deeply optimistic message. The coming decades will see loss, suffering, and conflict as our planetary overdraft is paid; however, they will also bring out the best humanity can offer: compassion, innovation, resilience, and adaptability. Gilding tells us how to fight—and win—what he calls The One Degree War to prevent catastrophic warming of the earth, and how to start today.
The crisis represents a rare chance to replace our addiction to growth with an ethic of sustainability, and it’s already happening. It’s also an unmatched business opportunity: Old industries will collapse while new companies will literally reshape our economy. In the aftermath of the Great Disruption, we will measure “growth” in a new way. It will mean not quantity of stuff but quality and happiness of life. Yes, there is life after shopping.
“How many people lie on their death bed and say, ‘I wish I had worked harder or built more shareholder value,’ and how many say, ‘I wish I had gone to more ballgames, read more books to my kids, taken more walks?’ To do that, you need a growth model based on giving people more time to enjoy life, but with less stuff.”
—Paul Gilding, author of The Great Disruption: Why the Climate Crisis Will Bring On the End of Shopping and the Birth of a New World