New Dream's SoKind Registry aims to help people change the way they celebrate the major occasions in their lives.
Today's consumer culture has created an expectation that celebrations must be extravagant affairs in order to be special, thereby distorting some of the most important milestones of our lives. Celebrations that should be joyful and meaningful are now often occasions that generate stress, waste, and debt. And people are getting fed up.
But there is an alternative: SoKind.
New Dream built SoKind as a platform where people can express their values, create more meaningful events, and experience less stress and more joy as they celebrate. SoKind is a registry service that encourages the giving of homemade gifts; local, artisan, and secondhand goods; gifts of time and experiences; skill sharing; day-of-event help; and more. It is being used for everything from weddings and baby showers to family wishlists and volunteer projects.
SoKind is more than just a registry. Through discussion threads, social media, and blogs, we hope to create an online community of people sharing ideas with and inspiring one another as they celebrate more of what matters.